Results from the National Sleep Foundation poll last month were that one in four Americans are losing sleeping at night due to personal economic distress. An article in the NY Times claims relationship with the economy, increased sleeplessness and sales of over-the-counter sleeping pills, especially those that combine pain relievers. Unfortunately, the article does not show the correlation with the entire sleeping pill industry, which would have greater statistical significance; the article instead focuses on anecdotal brand strength revenues - maybe New York Times is seeking to increase their own advertisement revenues.
Interestingly, the article sites the National Institute of Health (NIH) estimates that 30 percent of Americans experience some sort of sleeplessness with 10 percent classified as insomniacs. Market research firm, Packaged Facts, expects 10 percent growth through 2013 for sleep aids, including herbal supplements, neck pillows, sound machines and sleep masks.
- NeuBrain
Read more about this at http://www.nytimes.com/2009/04/24/business/media/24adco.html?ref=health
- Brainy News Blog -
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